Can-Am was set to launch the all-new, completely reimagined 2020 Spyder RT. We were tasked with capturing all the product video and stills needed for a year’s worth of content in every possible channel. But the RT is the ultimate touring vehicle, meant to be truly experienced. So instead of a traditional product shoot, we took 6 friends on the road trip of lifetime to Tadoussac, Quebec. This is their journey.

CD: Jamie Marcovitch AD: Leo Gonzalez CW: Charlie Likely ECD: Pete Breton/Dave Douglass Agency: Anomaly