The launch of munchies bar Oh Henry! 4:25 was a blazing success (pun intended). The limited edition release was a hit and almost impossible to find on store shelves. Sadly many stoners in need of some gut fill 5 minutes after 4:20 had to go empty-stomached. So when it came time to bring 4:25 back we needed to make sure Canadians with this very specific type of hunger got the fix they needed.

CD: Jamie Marcovitch AD: Jason Kerr CW: Marko Pandza ECD: Pete Breton/Dave Douglass Agency: Anomaly