In year 2 of Oh Henry 4:25 we had a bit of a problem on our hands. We are always very up front about the fact the bar is “edible”, and not “an edible”. But because many retailers were connecting the product to actual marijuana and THC, they were refusing to stock the product. We needed a way to get 4:25 into hungry Canadians’ hands. And if stores wouldn’t supply it, we needed to create our own network of dealers that would.

CD: Jamie Marcovitch AD: Jason Kerr CW: Marko Pandza ECD: Pete Breton/Dave Douglass Agency: Anomaly