“BACON LOVE” - SOCIAL

In the early days of Tinder, before any commercialization of this dating social platform, we subversively got bacon fans to swipe right on their favourite salty meat. We also created a pretty unforgettable relationship with bacon lovers in the process.

CD: Jamie Marcovitch/Todd Cornelius AD: John Ricciardella CW: John Erseman ECD: Ian Mackellar Agency: Ogilvy

“RUN FOR RASHERS” - SOCIAL

A bacon sandwich after a long run? We couldn’t think of a better combination!

CD: Jamie Marcovitch/Todd Cornelius/Greg Shortall  AD: Pedro Ramos/Brian Ross CW: Noah Feferman/Phil Coulter/Marc Levesque ECD: Ian Mackellar/Matt Hassel Agency: Ogilvy

“HALLOWEEN BACON” - GUERILLA STUNT

To introduce Rashers Bacon Sandwich Shop to the neighbourhood we created the ultimate sample, a tasty piece of double smoked bacon dressed as candy for Halloween.

CD: Jamie Marcovitch/Todd Cornelius AD: Glen D'Sousa CW: Michael Takasaki/Jamie Marcovitch ECD: Ian MacKellar Agency: Ogilvy

“BACON TAKE ONE” - OOH

These posters were put up all over the neighbourhood to help generate business for Rashers. We sold a lot of sandwiches and we just might have created the most delicious coupon ever made.

CD/CW: Jamie Marcovitch CD/AD: Todd Cornelius ECD: Ian MacKellar Agency: Ogilvy

“OPENING SOON” - OOH

Here’s just a little poster we put up in the window of Rashers to drum up some excitement in the weeks leading up to the grand opening. In one poster we made our menu and our attitude pretty clear.

CD: Jamie Marcovitch/Todd Cornelius AD: Glen D’Souza CW: Mike Takasaki ECD: Ian MacKellar Agency: Ogilvy

“BEER & BACON NIGHT” - POSTERS

It’s like two of the world’s superpowers coming together at last. Needless to say, it was a pretty magical evening.

CD/CW: Jamie Marcovitch CD/AD: Todd Cornelius CW: John Eresman ECD: Ian MacKellar Agency: Ogilvy