“UPGRADEYOURSNACK.CA” - NHL PARTNERSHIP

To put Reese Popped Mix into the minds of chip-eating hockey watchers we knew we had to get a little crafty. So we bought our Reese Mix Spokesman a seat at select NHL games and gave him a pretty unmissable sign to share with fans watching the broadcast.

CD: Jamie Marcovitch AD: Jason Kerr CW: Marko Pandza ECD: Pete Breton/Dave Douglass Agency: Anomaly

“REESE MIX BREAKAWAY BOWL” - DIGITAL ACTIVATION

How do you unseat chips from the gametime snack throne? With a little technology and sweet and salty Reese Mix.

CD: Jamie Marcovitch AD: Jason Kerr CW: Marko Pandza ECD: Pete Breton/Dave Douglass Agency: Anomaly