“THE CONCUSSION PROOF HELMET” - NEW PRODUCT INNOVATION

We hoped to decrease concussions in junior hockey with an idea rather than technology. By putting a photo-real map of the players head on the outside of the helmet, our hope was that it would remind anyone on the ice that there’s actually a head inside the helmet.

CD/CW: Jamie Marcovitch CD/AD: Todd Cornelius ECD: Ian MacKellar Agency: Ogilvy