“#LIGHTUPTHENATION” - INTEGRATED

The King of Beers united Canada and turned the country into one giant goal light for the World Cup of Hockey.

CW/CD: Jamie Marcovitch AD/CD: Todd Cornelius   ECD: Pete Breton/Dave Douglass Agency: Anomaly

“RED LIGHT GLASS” - NEW PRODUCT INNOVATION

Goal-synced technology in a beer glass. What a time to be alive!

CW/CD: Jamie Marcovitch AD/CD: Todd Cornelius   ECD: Pete Breton/Dave Douglass Agency: Anomaly