“SCENT STRIP” - PRINT

To entice people to cook with Campbell’ Soup we created a very unique recipe ad. Like traditional scent perfume ads, all you had to do was lift the flap and smell some delicious Tomato & Herb Beef Stew.

CW: Jamie Marcovitch AD: Todd Cornelius CD: Ian MacKellar ECD: Jack Neary Photographer: Rob Fiocca Agency: BBDO