Remember the days when you got briefed to create a classic 30 second spot that put the product front and centre? And you had the budget to find an existing track instead of doing a stock music search? Yep, me neither. Then suddenly Hershey’s briefed us to come up with a new brand positioning and launch it with a heartwarming TV campaign. Go figure.

CD/CW: Jamie Marcovitch CD/AD: Todd Cornelius ECD: Pete Breton/Dave Douglass Agency: Anomaly