“OH HENRY 4:25” - INTEGRATED

With the legalization of Marijuana in Canada, it seemed only fitting to launch a hunger bar specially formulated for the munchies. We launched the limited edition Oh Henry! 4:25 across Canada with a campaign of posters, OLVs and social, using traditional media to advertise a very untraditional new candy bar.

CD: Jamie Marcovitch AD: Jason Kerr CW: Marko Pandza ECD: Pete Breton/Dave Douglass Agency: Anomaly

“OH HENRY! INSTAGRAM LAUNCH” - SOCIAL

Launch an instagram page 7 years late with zero dollars? Sure no problem.

CD: Jamie Marcovitch AD: Jason Kerr CW: Marko Pandza ECD: Pete Breton/Dave Douglass Agency: Anomaly

“OH HENRY! PHOTOSHOP BATTLE” - SOCIAL

How do you get million dollar spokespeople to put an Oh Henry! in their hands? Throw a photoshop battle on your facebook page and get your fans to do it for you.

CD: Jamie Marcovitch/Todd Cornelius AD: Jason Kerr CW: Marko Pandza ECD: Pete Breton/Dave Douglass Agency: Anomaly