We’ve all seen those cliche wealth management ads, you know the ones… a middle aged, well groomed person looking contemplatively off into the distance as they sit in an uber-modern living room space with a headline that says something vague about trust. For this campaign we decided it was time to ditch the financial world cliches and simply say that when you collaborate with Scotia Wealth Management advisors, your great thinking combines with their great thinking and something even greater comes out of it. The big idea was “Think Bigger Together”. Then we collaborated with some world class illustrators to bring it to life.

Agency: Rethink Toronto