“PINATA” - TV

To launch the Joyville campaign in Canada we created the world’s biggest pinata and filled it with a few metric tonnes of Cadbury bars. If that’s not joyful I don’t know what is.

CD/CW: Jamie Marcovitch CD/AD: Todd Cornelius ECD: Ian MacKellar  Director: Greg Brunkella Agency: Ogilvy

“FLOATING BAR” - OOH/NON-TRADITIONAL

Can a chocolate bar float before your very eyes? When it’s filled with bubbles and comes from a place called Joyville it sure can!

CD/CW: Jamie Marcovitch CD/AD: Todd Cornelius ECD: Ian MacKellar Agency: Ogilvy